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Evidence Guide: BSBMKG415 - Research international markets

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG415 - Research international markets

What evidence can you provide to prove your understanding of each of the following citeria?

Collect information about target markets

  1. Identify target markets to research as new international markets from brief or manager
  2. Confirm information requirements for market research
  3. Seek assistance as required, with sourcing and accessing required information
  4. Identify and access sources of required information
Identify target markets to research as new international markets from brief or manager

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm information requirements for market research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek assistance as required, with sourcing and accessing required information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and access sources of required information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate trends in target markets

  1. Collate required information from information sources
  2. Apply statistical analysis tools to information to identify trends
  3. Seek assistance as required, with analysing required information
  4. Investigate causal influences
  5. Document and report identified trends and causal influences to relevant personnel within organisation
Collate required information from information sources

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Apply statistical analysis tools to information to identify trends

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek assistance as required, with analysing required information

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate causal influences

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document and report identified trends and causal influences to relevant personnel within organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Utilise data in decision-making

  1. Base decision-making on available data
  2. Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue
  3. Document and report recommendations to relevant personnel within organisation
Base decision-making on available data

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document and report recommendations to relevant personnel within organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Collect information about target markets

1.1 Identify target markets to research as new international markets from brief or manager

1.2 Confirm information requirements for market research

1.3 Seek assistance as required, with sourcing and accessing required information

1.4 Identify and access sources of required information

2. Investigate trends in target markets

2.1 Collate required information from information sources

2.2 Apply statistical analysis tools to information to identify trends

2.3 Seek assistance as required, with analysing required information

2.4 Investigate causal influences

2.5 Document and report identified trends and causal influences to relevant personnel within organisation

3. Utilise data in decision-making

3.1 Base decision-making on available data

3.2 Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue

3.3 Document and report recommendations to relevant personnel within organisation

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Collect information about target markets

1.1 Identify target markets to research as new international markets from brief or manager

1.2 Confirm information requirements for market research

1.3 Seek assistance as required, with sourcing and accessing required information

1.4 Identify and access sources of required information

2. Investigate trends in target markets

2.1 Collate required information from information sources

2.2 Apply statistical analysis tools to information to identify trends

2.3 Seek assistance as required, with analysing required information

2.4 Investigate causal influences

2.5 Document and report identified trends and causal influences to relevant personnel within organisation

3. Utilise data in decision-making

3.1 Base decision-making on available data

3.2 Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue

3.3 Document and report recommendations to relevant personnel within organisation